In case you missed it: this is a techdemo for emotions inside Quantic Dreams (makers of “Heavy Rain”) gameengine. Aside from looking awesome I also like the idea of not just showing some nice scenes and the whole fx-hoollaaabbaaalloooozzaaa but instead telling a little story.
For some eye- and brainfood just watch the video:

For more backgroundinfo, Eurogamer has a long article with lots of background information on their site: